HI-Q Plastic Components

How OAA helped a 30-year industrial business transition from traditional marketing to digital growth

Overview:

HI-Q Components is a long-established supplier of plastic components in New Zealand, with more than 8,000 product lines and millions of units in stock. The business had deep market presence, but little to no experience in digital marketing and advertising.

The challenge:

The company needed a way to move from traditional sales and marketing into digital, while handling a large and complex product catalog. At the time, Google Shopping was not available in New Zealand, which made the path more complex.

What OAA did:

OAA learned the product inventory in detail, categorized the product range, and built tightly themed campaigns around both specific model names and more generic product terms. The team developed more than 3,000 keywords and wrote 6,000 ad copies to target both B2B and B2C audiences. Product ads were also paired with brochure download calls to action to support both direct response and deeper product consideration.

The result:

The business achieved record new customer acquisition through digital advertising and reached the highest sales revenue recorded in its 30-year history. The project showed how the right digital structure, tracking, and messaging can help traditional businesses unlock growth in the online market.