Cosmetic & Healthcare Clinic

How OAA increased monthly conversions by 900% through smarter campaign
structure and landing page optimization

Overview:

A leading cosmetic and healthcare clinic in the UAE came to OAA with ad campaigns that were already driving relevant traffic, but were failing to convert enough visitors into leads. The ads were getting clicks. The search terms were relevant. The problem was what happened after the click.

The challenge:

Despite strong traffic quality and a healthy click-through rate, the campaign was only generating around two conversions per month. The landing page experience was working against the ad effort. The lead form asked for too much information, the call to action was not compelling enough, and the page content did not align tightly with the services being promoted.

What OAA did:

OAA restructured the ad campaigns based on performance insights and aligned each service with its own dedicated landing page. We rewrote the page content to match user intent more closely, clarified the call to action, and simplified the lead form to only the most essential fields: name, email, and message.

The result:

The campaign achieved a 900% increase in monthly conversions, growing from an average of 2 to 20 per month. Conversion rate improved by 595%, click-through rate increased by 28%, and ad ranking improved from 3.7 to 2.9. The result was a significantly more efficient lead generation system built on stronger relevance and a much better user experience