Fidarsi Furniture Shop

How OAA helped a digital-first furniture brand maximize online market share without increasing ad spend

Overview:

Fidarsi, a major furniture retailer in Australia, relied entirely on digital marketing to generate sales and revenue. After a year of campaign exposure, OAA identified the keywords that were most likely to drive conversion and saw an opportunity to increase market share without raising overall media spend.

The challenge:

The account needed stronger focus. High-value keywords were already present, but campaign structure and budget allocation were not optimized enough to maximize visibility and conversion efficiency.

What OAA did:

OAA restructured the account by separating keyword match types into purpose-built campaigns. Exact match keywords were isolated into their own campaign to capture high-intent searches more efficiently, while phrase and broad match terms were grouped strategically to support reach and scale. Budget was then recalibrated to give stronger exposure to proven performers.

The result:

The redesigned structure led to a 50.88% increase in conversion volume from the exact match campaign and a 39.22% increase in conversion volume from the broad and phrase match campaign. The outcome was stronger market share, better efficiency, and more disciplined use of budget through a smarter search strategy.